Android ad tracking still isn’t opt-in, though, so not much will change.

After Apple shook up the advertising industry by requiring users to opt-in to ad tracking in iOS 14.5, Google—the world’s biggest ad company—is announcing a small concession for advertising on Android. Starting in late 2021, Google will begin to roll out a feature that makes Android’s years-old advertising opt-out checkbox less likely to be bypassed by apps.

ndroid has offered an advertising opt-out option for years, and the interface doesn’t seem to be changing. Buried in the settings (System Settings -> Google -> Ads) is a checkbox allowing you to “opt out of ads personalization.”

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