Apple exec: “Sideloading in this case is actually eliminating choice”

Facing calls from regulators to open the gates to alternative app stores and sideloaded apps on the iPhone, Apple has launched a substantial public-relations push this week to make the case that sideloading would do harm to the iOS ecosystem and its users.

The campaign builds on a recent quote from an interview with Apple CEO Tim Cook, in which he said that sideloading is “not in the best interests of the user.”

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