Google claims it will stop tracking individual users for ads

As Google’s plan to kill third-party tracking cookies ramps up, the company is answering questions about what will replace it. Many people have wondered: if Google kills cookies, won’t the company just cook up some other method for individually tracking users?

Today, Google answered that concern in a post on its “Ads & Commerce” blog, pledging it won’t come up with “any technology used for tracking individual people.”

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