The Inside Story Of Aussie Broadband’s Anti-Racism Hold Message

We’re all familiar with the automated messages that play on loop when you’re stuck on call waiting. They tend to alternate between assurances of how important your time is to them, and information regarding where you can submit your query online and thus free up the queue.

Last week my partner and I were sitting on hold with Aussie Broadband and experienced a message unlike any other we had before. It informed customers that racially-motivated abuse from customers was unacceptable.


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