If you wanted longer TikTok videos, here you go.
On Thursday, the app announced it was extending the video time length from 60 seconds to three minutes. The goal is to pave the way for “richer storytelling and entertainment” when the app is competing against YouTube and Instagram.
To create longer clips on TikTok, users were previously uploading videos labeled part 1, part 2, part 3, etc., in the hopes viewers would jump to the next clip for the rest of the story. But now users don’t need to worry about a strict, 60-second time limit.